AppDeploy
Internal application distribution without MDM dependency or private hosting.
4+
Organisations
Across healthcare, finance, and gambling/private sectors
50+
App Deployments
Production deployments managed through the platform
80%
Cost Reduction
Compared to traditional MDM deployment approaches
100%
Availability
Distribution platform uptime over 18 months
Technical Differentiation (USP)
First production implementation of zero-touch enterprise distribution
AppDeploy is the first production system to achieve MDM-equivalent security for enterprise app distribution without requiring device enrollment. The novel architecture leverages Apple Business Manager and custom distribution protocols to separate device ownership from operational access—solving a fundamental tension in BYOD environments where security and privacy have been mutually exclusive.
The Problem
Enterprise app distribution requires compromise
- ✗MDM requires invasive device control that users resist
- ✗App stores don't support internal enterprise apps
- ✗Manual installation doesn't scale and lacks audit trails
- ✗Private hosting requires ongoing infrastructure management
The Solution
Entitlement-led distribution architecture
- ✓No device enrollment—users keep control of their devices
- ✓Full enterprise governance with role-based entitlements
- ✓Automated deployment with complete audit trail
- ✓Turnkey platform—no infrastructure to manage
Technical Architecture
How AppDeploy Works
Entitlement Layer
Organisational access control separated from device ownership. Users are entitled to apps based on role, not device status.
Distribution Layer
Secure app delivery leveraging Apple Business Manager and custom APK hosting without requiring device enrollment.
Security Layer
Enterprise-grade security without MDM dependency. Code signing, certificate pinning, and tamper detection.
Governance Layer
Complete audit trail and lifecycle management. Track who has access to what, when, and why.
Competitive Differentiation
Why AppDeploy is Different
| Comparison | AppDeploy | Alternative |
|---|---|---|
| vs. Traditional MDM | No device enrollment required. Users maintain personal device privacy. | Requires full device control. Invasive for BYOD environments. |
| vs. App Store Distribution | Instant deployment. No review delays. Full control over app lifecycle. | Review delays. Limited to consumer apps. No enterprise governance. |
| vs. Manual Installation | Automated distribution with entitlement management at scale. | Doesn't scale. Error-prone. No audit trail or access control. |
| vs. Private Hosting Solutions | Turnkey platform. No infrastructure management required. | Requires DevOps expertise. Ongoing maintenance burden. |
Use Cases
Where AppDeploy Excels
Healthcare
Challenge
Clinical staff use personal devices but hospital apps contain patient data. MDM is invasive; manual installs don't scale.
Solution
AppDeploy enables secure distribution to personal devices without enrollment, maintaining HIPAA compliance through app-level controls.
Financial Services
Challenge
Field advisors need mobile apps but resist MDM on personal phones. Compliance requires controlled distribution.
Solution
Entitlement-based access lets advisors use personal devices while maintaining regulatory audit trails.
Government & Public Sector
Challenge
Mixed device environments with strict security requirements. Traditional MDM creates procurement and privacy barriers.
Solution
Zero-enrollment distribution meets security requirements while respecting device ownership boundaries.
Technology Stack